Meet the new Xapo

April 8, 2019

At Xapo, we’re firm believers that no matter who you are or where you’re from, you deserve easy access to digital financial services. This conviction led us to create a simple-to-use bitcoin wallet and an industry-leading bitcoin storage platform, described by The Wall Street Journal as the “Fort Knox of bitcoin storage.”

Since 2014, we’ve been safeguarding the funds of more than 1.5 million customers around the world. We’ve also helped our users create new businesses, buy their first cars, make their first investment and send money internationally to their loved ones without the limitations of traditional financial services.

We want to give this freedom and security to more people around the world. That’s why we’re working hard on developing new products so you can safely store, send and receive your money, wherever you are.

New look

As we continue to evolve and deliver new products and features, we want Xapo’s look and feel to express where we’re headed. Our new brand reflects our evolution into a global, bitcoin-powered, financial solution and it’s the first step towards Xapo’s new experience.

We’re convinced that to make our products globally-accessible, we have to be more flexible and intuitive. To get people closer to their goals and dreams, we have to be uncomplicated and universal.



Our previous logo was sharp, static and heavy. It helped us establish Xapo as the most secure bitcoin company in the world, but we understood that it was time to show our evolution and transformation.

The new logo is lighter, more organic and relatable. It still keeps the security attributes from our old symbol, but it’s more human and approachable, as financial services should be.

New color palette

Our new palette shifted to more diverse colors; its earthier tones make our narrative more universal and welcoming. The illustrations have simple characters representing real people. When combined with subtle backgrounds, they tell us honest and approachable stories.

New app

You’ll also find our new brand identity on our website, social media, help center, and other communications. We’ve developed a revamped app that not only looks better but also makes it easier to send, receive and store your money.

New Xapo app user interface

Things will look different, but what makes us who we are stays the same! Security is still in our DNA and it’s our core value when creating new features and products.

New possibilities

We’re working hard on developing new partnerships, products and services to improve and expand Xapo across the world. In the coming months, we’ll introduce new local payment methods, more international transfers, and payment cards among other service improvements. In the meantime, we hope you enjoy the new Xapo and stay tuned! 🚀

Carolina Fabroni

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Article published on April 8, 2019

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